A New Generation of Customers Is Ready to Spend Differently

Across Europe, consumer behavior is evolving. Younger generations in particular are adopting new financial tools and Bitcoin is at the top of the list. The European Central Bank’s 2024 SPACE study shows that crypto ownership has more than doubled in the eurozone since 2022, rising from 4% to 9% of adults. Most of this growth is driven by consumers under 35, a digital-native audience that expects faster, borderless, and privacy-preserving payment options.

Mion’s ownconsumer survey found that 82% of crypto owners in Austria and Germany would be willing to pay with Bitcoin if given the option. The interest is especially strong among younger women, a fast-growing and often overlooked demographic in the Bitcoin space.

These are the customers who want to shop with modern, forward-thinking brands and are high-level income and education individuals. Offering Bitcoin isn't just a payment decision, it’s your business becoming future-proof.

What These Customers Want (and Why They Matter)

Tech-savvy consumers are defined by more than just age. They're mobile-first, independent, and used to instant access. They're also more sensitive to digital privacy and more likely to support brands that align with their values.

According to Cointelegraph, 70% of crypto transactions in the EU now go toward real-world purchases like food, retail, and entertainment. These aren’t passive investors. They’re active spenders looking for merchants who “get it.”

By integrating Bitcoin payments, you can:

  • Attract a new wave of privacy-conscious shoppers

  • Increase spending frequency among existing crypto holders (50% said they would shop more often at stores that accept Bitcoin)

  • Improve brand perception (54% said accepting Bitcoin boosts their view of the merchant)

This is especially powerful for European SMEs aiming to differentiate themselves in crowded markets.

More Spending Power, Less Friction

The appeal of Bitcoin payments isn’t just ideological, it’s practical.

Mion’s survey report showed that 80% of potential users would use Bitcoin more if fees were lower, and 75% if the experience were easier. That’s exactly what Lightning Network integration solves: near-zero fees and instant payments, all embedded in the checkout process.

With Mion, customers get the experience they want (scan, pay, done), and you receive Euros instantly, without holding or touching Bitcoin.

Build Loyalty With the Digital-First Generation

Today’s shoppers want speed, control, and alignment with forward-thinking brands. Adding Bitcoin as a payment option isn’t about replacing your current systems, it’s about signaling that you understand where commerce is headed.

Bitcoin users are:

  • Early adopters of tech

  • High-spending, brand-loyal, and globally connected

  • More likely to recommend businesses that accept crypto

For businesses operating in sectors like fashion, travel, e-commerce, and hospitality, these traits translate into real revenue and word-of-mouth growth.

Mion Makes It Effortless

Mion gives your business access to this audience, without disruption. We handle:

  • The Lightning integration

  • The instant Euro conversion

  • The regulatory compliance, aligned with the EU’s Licensing framework

  • The accounting and settlement in under 48 hours

You can offer modern payments while keeping everything else familiar.

Ready to Future-Proof Your Business?

Getting started with Mion is fast, transparent, fully supported and a responsive support team that understands both sides of the coin, crypto and commerce.

At Mion, we believe Bitcoin isn't just sound money, it's smart business. Whether you're a retailer, e-commerce platform, or enterprise, integrating Bitcoin payments positions you on the right side of innovation, security, and financial freedom.

Join the growing number of European businesses choosing a transparent, borderless, and resilient payment solution. Let Mion help you accept Bitcoin seamlessly and securely.

👉 Get in touch with us to explore how Bitcoin can work for your business [email protected].